One Scan at a Time: How Byron and The JJ Effect Are Reaching the Masses
When Byron set out to make a difference through his charity, The JJ Effect, he knew the message had to reach as many young people as possible. Speaking across schools and events, his words were powerful - but he needed a way to carry that message even further, long after the talk was over.
That’s where we came in.
From Tap to Scan - Multi-Channel Engagement
We started by supplying Byron with a Digital Business Card - a PiNGCARD that makes sharing his details fast and easy during face-to-face conversations.
But we didn’t stop there.
For school assemblies and larger events, where he’s speaking to hundreds of students at once, we created a custom QR code, projected on-screen at the end of each talk. The result?
🚀 Over 1,300 scans in just 90 days
📱 660+ unique profile visitors
🙌 Engagement that continues after the assembly ends
Whether they wanted to follow on Instagram, watch more videos, or access support - students could do it instantly, from their seat.
Why It Worked - And What You Can Learn
Byron’s success highlights one of the most overlooked strategies in business and charity outreach:
✅ Multiple access points = maximum results
At UKBD Digital & PiNGCARD, we believe there are 3 golden opportunities to engage your audience:
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Immediately – with our NFC Display Plates, Stands and Cards.
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Later on – via QR codes on invoices, receipts, packaging and links on emails/texts.
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In crowds – presentations, pop-ups, shop windows, events
By combining tap and scan, you capture every moment - no missed opportunity.
Free QR Code Offer for Clients
If you're already using our PiNGCARD products, but don’t yet have a QR code to match - we’ll design one for you, free of charge.
Perfect for:
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Events or expos
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Invoices & leaflets
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Packaging and receipts
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Customer follow-up emails
Let Byron’s story inspire yours. Let’s make every scan count.
Email info@pingcard.co.uk now for your QR Code