If you’re running a business, you probably know that Google Maps and search rankings are critical for being found locally. But did you know that your social media activity can directly support your Google ranking?
In this post, we’ll explain why staying active on social media matters, and how you can leverage it to improve your visibility online.
Why Active Social Media Matters for SEO
Google doesn’t count likes or shares as direct ranking factors. However, active social media indirectly impacts your ranking in several important ways:
1. Drive More Traffic to Your Website
When you share your content or promotions on social media, it brings people to your website. Google sees this traffic as a signal that your business is active and relevant - helping boost your search ranking.
2. Earn Backlinks Through Sharing
Content that is shared widely on social platforms increases the chances that other websites or blogs will link to your site. Backlinks remain one of the strongest factors Google uses to rank websites.
3. Build Brand Authority and Trust
Consistent, high-quality social media activity demonstrates your credibility and expertise. This reinforces your brand’s authority online - something Google considers when ranking businesses.
4. Boost Local Visibility
For local businesses, social engagement helps increase your prominence in your area. Customers interacting with your posts, tagging your business, or reviewing your services online all send positive signals to Google about your relevance in local search.
Takeaway
Social media isn’t just for likes - it’s a powerful tool for building authority, driving traffic, and improving your Google ranking. Even small, consistent updates can make a big difference over time.